Entry Strategy in the Market of Scotland for Sony Corporation Assignment - 2

Entry Strategy in the Market of Scotland for Sony Corporation - Assignment Example This research will begin with the statement that international business is a comparatively complex phenomenon that requires managing a large number of variable factors associated with the business. Internationalization of business becomes important due to multiple factors such as saturation of the home market, expanding opportunities in the foreign markets, economies of scale in the global production and many more. However, before entering into international business, a firm must analyze its own capabilities in terms of whether it is strong enough to participate in the global business process as well whether it will be profitable for the firm to expand business in the targeted foreign market. Once the capabilities of both the entities are ensured, the company must decide on the foreign market entry strategy that it is going to incorporate. In this context, the firm should also confirm whether it will standardize their existing business practices in the target market or adapt the busi ness process, prevailing in their target market. Once all these foreign market strategies are evaluated, the company will be able to formulate its marketing and expansion strategies solely for this particular market, depending on the competitiveness of the host country. Such strong market evaluation and accordingly strategy formulation will definitely bring success to the company in its international business. With the rapid expansion of globalization and liberalization of economies, the business world is experiencing huge progression in international trade. International trade refers to all the commercial transactions and trade and investment that take place between governmental and private organizations from different countries. Naturally, organizations participating in international business are highly exposed to the global competition and the constraints of international trade. Therefore, such organizations are bound to formulate business strategies that will help the organizations to perform successfully in the international market and to ensure their long-term sustainability. Fundamentally, a strategy of international business concentrates on the aspects regarding how an organization, especially private organizations can maximize their profitability. However, in order to sustain in the globally competitive world, relevant strategies should be implemented in every aspect of business s tarting from sources of raw materials, methods of productions and operations, logistics and supply chain as well as marketing and financial process. In fact, as social and cultural prevalence tends to be different in various countries, organizations should incorporate appropriate strategies for different markets.

Living Environment in Kalahari Essay Example | Topics and Well Written Essays - 2000 words

Living Environment in Kalahari - Essay Example Measures to diverge these conditions have become futile. Despite many global environmental bodies that are mandated with environmental protection being set, little is being done due to lack of good will from different countries from the globe. Many meetings e.g. Kyoto have been convened in an effort to look for a solution to the crisis, but little has been achieved as developed countries have failed to sign the protocol which would bind the countries to contribute in environmental protection (Valsson, 2006). Some of the adverse effect of environmental pollution has been highlighted in the book, cry in the Kalahari. The author emphasizes on the problems that the animals go through in the wilderness. He wrote that they lacked basic needs making them make use of the little water that they get e.g. water from the bowls that the writer forgot outside the tent. This indicates the human ignorance when building empires while ignoring other living organisms which also depend on the environmen t (Owens & Cordelia, 1992 p.4). The chapter also emphasizes on the neglect by the developed countries to help in environmental conservation measures despite playing a great role in environmental pollution. ... This has increased demand for land. The land that was previously used by animals as their habitat has been transformed into human living areas. This has starved thousands of wild animals as feeding areas have reduced tremendously (Owens & Cordelia, 1992). Desert conditions have become very extreme with the living conditions become so unbearable. People living in these areas have been left vulnerable unable to afford even the basic needs. It has become hard for them to grow food crops as the environmental conditions have become harsh (Haluzan 2010). Environmental conditions in the arctic regions have also changed. The temperature levels have increased with 0.7 degree centigrade. This has led to smelting of the snow making the environment unfavorable for animals living in these areas. Furthermore, the vegetation which are adapted to cold conditions, have also been affected. Aquatic organisms have also been affected with a majority of them dying as a result of increased temperature leve ls of the water (Haluzan 2010). Changes in biodiversity Biodiversity plays a great role in protecting the lives of people, increasing food security, health and even resilience. There have been great changes in biodiversity especially in the northern countries. The changes in biodiversity are expected to continue increasing with the level of temperature increasing in the world. The growing vegetation both in the desert and the arctic regions are affected directly by changes in climatic conditions. According to the scientific information, the lichens and mosses population levels are expected to decrease. These act as food for reindeer therefore; their population is also expected to decrease (David & Paul, 1992, p. 16). On the other hand, the