Sun Rise Foods Case Study Example | Topics and Well Written Essays - 4500 words

Sun Rise Foods - display shift Study ExampleThe company produces snack products, pies , pastries and sandwiches. These products argon then supplied by the company to leading retailers at a lower place the retailers brand but it also sells to pubs, cafes and catering supply companies under its own brand name. It uses local suppliers for its diet products where ever it is possible to do so.The main revolve around of the case study is on the customer returns department of the company. The job of a customer service officer in the company is to answer enquires almost the intellectual nourishment products of the company, ingredients being used in the food products and the quality issues which customers might have faced regarding the food products.Recently counsel has been highly concerned about the quality of customer service that is being provided to customers and has shifted its focus to achieving high customer satisfaction. The manager has also brought about new performance res olution program which focuses on quality, speed, dependability, flexibility and cost as the method of ensuring that customers are satisfied with the response achieved from the customer service officers of the company. six-spot months have passed since the new control model was floated by the company. yet there has not been sufficient affix in performance on the 5 parameters of customer service which the management wanted improved upon. However it has led to employees being dissatisfied with the management and a oppressive management style emerging in the organization. The companys CEO has grand expansion plans for the company. He wants to expand the companys reach in to the European markets particularly Holland and Scotland. He also wants to concentrate on premier range of products which will provide him greater margin and indeed increase the profits of the company. However consumers of premier products are very quality conscious and want pricey quality products as well as high q uality customer service for the price they are paying. There is thus a gap between the strategic mission of the companys CEO and the functional aspects of the company.This case deals with the problems that are being faced by Sunrise foods and tries to provide reasonable solutions to the above problems.Literature canvassOperations management was confined only to the management of processes of products till 1980s.It was primarily because of the reason that operations management has grown from the concept of factory management. It was only in 1980s when the